Exclusive: Blood Message developer says latest trailer's glowing reception gives them 'confidence' — 'We are very excited to see that they love this story'

• The Blood Message trailer shown in the Summer Game Fest 2026 live show was a surprising highlight
• It demonstrated impressive visual fidelity and cinematic combat, which many fans praised in the comments
• Director of global publishing Jeff Hu says the team is "very excited" by the warm reception

For many, Blood Message was a surprising highlight of the Summer Game Fest 2026 live show. Its latest story trailer was extremely visually impressive, showing off a high level of visual fidelity and glimpses of incredibly cinematic combat.

The footage has now racked up more than three million views on the official Blood Message YouTube channel, with an extremely warm reception from fans.

There are hundreds of comments from viewers, with many praising everything from the realistic graphics to the Ancient China setting. "This looks incredible!" wrote one commenter. "Also, love the attention to detail on historical clothing, arms, and armor."

Another added that "If the gameplay graphics and combat are similar to this, it's going to be the game of the generation, period."

One simply put: "This is how I imagined next gen".

The trailer was soon followed by the release of 19 minutes of pure gameplay footage, which is now sitting at over 10 million views on YouTube.

It seems to have left some viewers in awe, with one writing: "The way the camera dynamically adapts to the environment and the flow of combat is unreal! The transitions are so seamless I can't even comprehend how they pulled it off. I’ve literally never seen anything like this before."

In an exclusive interview with TechRadar Gaming, senior director of global publishing Jeff Hu said that the team has been basking in the praise.

"We saw some YouTube reactions," he revealed. "We are very excited to see that they love this story, love our game, and love the combat itself. It gives us a very big confidence [boost]."

We'll have to wait and see whether this confidence is well placed when Blood Message launches on consoles and PC at a later date.